Marketing Residential Projects is a must-read for anyone who is serious about selling property fast.

You'll be guided step-by-step through each stage with clear explanations of marketing roles from initial project concept to sell-out. Across Australia, this manual is used by hundreds of leading developers, builders, financiers, real estate agents and professional consultants involved in residential development and project marketing.

Chapters include:

* Project Marketing
* The JLT Project Marketing System
* Marketing and Project Management
* Project Vision and Project Objectives
* Market Research and Analysis
* Marketing Mix and Market Focus
* Segmenting and Targeting Markets
* Marketing Objectives and Strategies
* Pricing Strategies
* Project Presentation
* Project Promotion
* Advertising Agents
* Display Homes and Villages
* Strategic Partnerships and Alliances
* The Sales and Marketing Team
* In-house vs External Management
* Real Estate Agents
* Preparing Marketing Plans
* Keeping Performance On Target
* Special Marketing Topics