Marketing Residential Projects

Marketing Residential Projects is a must-read for anyone who is serious about selling property fast.

You'll be guided step-by-step through each stage with clear explanations of marketing roles from initial project concept to sell-out. Across Australia, this manual is used by hundreds of leading developers, builders, financiers, real estate agents and professional consultants involved in residential development and project marketing.

Chapters include:

    * Project Marketing

    * The JLT Project Marketing System

    * Marketing and Project Management

    * Project Vision and Project Objectives

    * Market Research and Analysis

    * Marketing Mix and Market Focus

    * Segmenting and Targeting Markets

    * Marketing Objectives and Strategies

    * Pricing Strategies

    * Project Presentation

    * Project Promotion

    * Advertising Agents

    * Display Homes and Villages

    * Strategic Partnerships and Alliances

    * The Sales and Marketing Team

    * In-house vs External Management

    * Real Estate Agents

    * Preparing Marketing Plans

    * Keeping Performance On Target

    * Special Marketing Topics